Longevity & Anti-Ageing

NAD+ (nicotinamide adenine dinucleotide) is a coenzyme present in every cell of the body, essential for energy production and DNA repair. Its levels decline naturally with age. NMN (nicotinamide mononucleotide) is a direct precursor of NAD+ studied for its effects on cellular metabolism. PQQ (pyrroloquinoline quinone) supports mitochondrial biogenesis — the creation of new mitochondria, the powerhouses of our cells. Resveratrol, a polyphenol found in grapes, activates sirtuins, proteins involved in regulating cellular ageing. These molecules, often used together, form the basis of a modern nutritional approach to longevity. Our selection includes high-quality antioxidant products.

Coenzyme Q10 is essential to the mitochondrial respiratory chain and to ATP production. After the age of 40, the body’s own synthesis of it declines significantly. Ubiquinol is the reduced, directly active form of CoQ10, particularly recommended for people over 50 or those taking statins (which inhibit its production). Ergothioneine is a rare sulphur-containing amino acid, naturally found in certain mushrooms, which accumulates specifically in the mitochondria to help protect them from oxidative stress. At Herba Barona, we offer these active ingredients in patented, bioavailable forms (Kaneka Ubiquinol, for example), selected for their stability and proven effectiveness. A targeted approach to cellular protection to help you age while preserving your vitality.

Anti-ageing nutrition is a fast-evolving field, where it’s easy to get lost between marketing claims and real scientific data. Since 2006, our shop at 10 rue Théophile Roussel, Paris 12th, has kept up to date with scientific publications to offer you only supplements whose value is backed by solid research. Our team helps you build a coherent protocol, taking into account synergies between molecules (NMN + resveratrol, CoQ10 + PQQ, for example) and your personal situation. We don’t sell miracles — we sell relevant nutritional tools to support healthy ageing. Come and see us Tuesday to Saturday, 9:30am-6:30pm, Ledru-Rollin metro. Free, personalised advice.