Closed · opens tomorrow at 9:30 am In stock at our Paris shop come in — it's yours, no booking needed Click & Collect in 2 hours Delivery from 3,90  FR|EN
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In-store pickup — Click & Collect in 2 hours

Order online and pick up in store within 2 hours during our opening hours (Tuesday to Saturday, 9:30 am–6:30 pm).

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Our shop stock, in real time

Our shop is connected to our till: the figure shown on each product is the quantity actually on our shelves, updated continuously. What you see in stock, you can come and collect: it's yours, no reservation needed.

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Alexandre Felici, fondateur d'Herba Barona
Alexandre Felici
Founder of Herba Barona, since 2006

Alexandre personally selects every product in the shop, one by one — favouring the purity of the formulas and brands you won't find anywhere else.

Passionate about nutritional therapy and the ketogenic (Keto) diet, he takes the time to guide you towards what truly suits you, in store or by email.

Ask Alexandre your question →
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Opening hours

Open 9:30 am to 6:30 pm, Tuesday to Saturday. Closed on Sunday and Monday.

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Delivery — France

  • Mondial Relay : 3,90  up to 500 g
    Delivery time: 3 to 5 working days
  • Colissimo pickup point : 4,90 Free from 75 
    + over 500 g, even when delivery is free
    Delivery time: 24 h in Paris · 48 h across France
  • Colissimo to your door : 7,90 Free from 95 
    + over 500 g, even when delivery is free
    Delivery time: 24 h in Paris · 48 h across France

When does your parcel leave?
Tuesday to Friday, before 15h30 : the same day
Friday after 15h30, Saturday or Sunday : Monday morning
Monday : Tuesday

All rates and delivery times → Terms & conditions of sale
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Exceptional closure

Our shop is closed on this public holiday.

We reopen the next working day at 9:30 am.

You can order online at any time: your purchases will be waiting for you when we reopen, and delivery resumes from the next working day.

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Pure Magnesium Citrate Powder – Now Foods 227g

26,50  incl. VAT

100% pure magnesium citrate powder by Now Foods, with no excipients. Each level teaspoon (3g) provides 450mg of highly bioavailable magnesium. Dissolves easily in cold water. 227g jar, about 76 servings. Available at Herba Barona, Paris 12.

3 in stock

Buy Magnesium Citrate Powder: pure, highly bioavailable magnesium

Pure Magnesium Citrate Powder by Now Foods is one of the most bioavailable forms of magnesium on the supplement market, with no added excipients. Available at our Paris shop, with Click & Collect and delivery across France and Europe.

Why magnesium, and why citrate?

Magnesium is an essential mineral involved in over 300 enzymatic reactions in the human body, supporting energy production, protein synthesis, nerve transmission, muscle contraction and blood pressure regulation — yet many people don’t get enough of it from a modern, often processed diet. Among the many forms of magnesium available (oxide, chloride, glycinate, taurate, malate, bisglycinate, citrate), citrate stands out for excellent bioavailability: comparative studies show it is better absorbed than magnesium oxide, the most common form in budget supplements. As an organic form bound to citric acid, it crosses the intestinal wall more easily, and it dissolves readily in water — a real advantage for this powder format.

Compare all the options in our magnesium range in store.

Magnesium, nerves, muscles and bone

Magnesium plays a fundamental role in the nervous system, helping regulate NMDA receptor activity involved in neuron-to-neuron communication, and contributes to normal nervous system function. It also acts as calcium’s natural counterpart at the cellular level: where calcium triggers muscle fibre contraction, magnesium supports relaxation — an imbalance between the two can lead to cramps or muscle tension, which is why athletes often value magnesium citrate for post-exercise recovery. About 60% of the body’s magnesium is stored in bone, where it contributes to the crystalline structure of hydroxyapatite, playing a role in bone density throughout life.

Also available in capsules: Magnesium Citrate 400mg by Now Foods.

How to use

Mix one level teaspoon of powder into at least 200ml of cold water or another clear liquid, adding the powder gradually while stirring to help it dissolve. Take once a day with a meal.

Important: pure magnesium citrate powder can generate heat on contact with liquid. Always mix the recommended serving into at least 200ml of cold liquid to neutralise this reaction before drinking — do not use hot or warm water.

Nutritional information & precautions

Each level-teaspoon serving (about 3g) contains 450mg of elemental magnesium from 3,000mg of magnesium citrate. The 227g jar provides about 76 servings, and this 450mg dose exceeds 100% of the Nutrient Reference Value for magnesium, so the dose can also be halved if a more moderate intake is preferred.

People with kidney impairment should consult a healthcare professional before supplementing with magnesium, as the kidneys play a central role in clearing excess magnesium. People on certain medications, particularly antibiotics or diuretics, should also seek advice, as magnesium can interact with these treatments. Pregnant or breastfeeding women should consult a healthcare professional before use. Food supplement — not a substitute for a varied, balanced diet and a healthy lifestyle. Do not exceed the recommended daily dose.

Frequently asked questions

Is magnesium citrate suitable for everyone?

It suits most adults wanting to increase their magnesium intake. However, people with kidney impairment, those on certain medications (antibiotics, diuretics), and pregnant or breastfeeding women should seek professional advice before starting supplementation.

What is the difference between magnesium citrate powder and capsules?

Powder allows precise dose adjustment to individual needs, dissolves in water for potentially easier absorption, and is generally more economical per gram of magnesium. For anyone who finds capsules hard to swallow, powder diluted in a glass of water is a simple, pleasant alternative.

How long does a 227g jar last?

At one level teaspoon (3g) a day, the 227g jar lasts about 76 days, over two and a half months. At a half-dose of 1.5g a day, it can last up to five months.

Why buy from Herba Barona?

Herba Barona is an independent specialist supplement shop in the heart of Paris — established in 2006. What you order is genuinely on our shelves: we ship from our own stock, with no dropshipping and no long waits.

Visit us at 10 rue Théophile Roussel, Paris 12 — or use Click & Collect and pick up your order in-store. We also deliver across France and Europe. Friendly, expert advice in English from our team.

Delivery & collection

Where is the shop?

Herba Barona is at 10 rue Théophile Roussel, 75012 Paris — a two-minute walk from Ledru-Rollin (line 8), close to Bastille. Open Tuesday to Saturday, 9:30 am–6:30 pm.

Can I order online or collect in store?

Yes. We ship across France and Europe under the same conditions as our French store, or choose Click & Collect to pick up your order for free at our Paris shop.

Guide: Which Magnesium to Choose in Paris: Complete 2026 Guide

Food supplement. Does not replace a varied, balanced diet or a healthy lifestyle. Do not exceed the recommended daily dose. Keep out of reach of children.

Per 1 teaspoon / ~3 g (recommended daily amount):

  • Magnesium (magnesium citrate): 450 mg

Ingredients: 100% pure magnesium citrate. No excipients.