Noni, or Morinda citrifolia, is a tropical fruit that grows on a tree in the Rubiaceae family, found throughout the tropics but most abundantly used and valued over the centuries in Polynesia. The fruit is a whitish-yellow drupe about the size of a small potato at maturity, with a distinctive, fairly pungent smell and taste that reflect its richness in bioactive compounds. This 500 ml bottle is 100% pure organic noni juice — no additives, no preservatives, no added sugar, no colourings — pressed from ripe fruit and bottled to preserve its full nutrient content. It’s an ideal size to start a course or try noni before committing to a larger format.

Noni use dates back more than 2,000 years in Polynesian tradition, where it is considered a sacred fruit. Pacific peoples — notably Hawaiians, Tahitians and Samoans — have woven noni into their traditional wellbeing practices for generations, using it in various forms: fresh fruit, juice, leaf poultice or root decoction. Explorer James Cook documented local use of noni during his 18th-century Pacific voyages, though it wasn’t until the 1990s that noni saw global growth, as researchers highlighted its richness in bioactive compounds.

Recommended dose: 30 ml a day, ideally in the morning on an empty stomach for optimal absorption. The juice can be taken neat or diluted in a little water or fruit juice to soften its pronounced taste; to build tolerance, start with smaller amounts (10–15 ml) and increase gradually. Shake the bottle well before use, as natural sediment can form. After opening, refrigerate and consume within 30 days. A course of 1 to 3 months is generally recommended.

Not recommended for pregnant or breastfeeding women as a precaution. People with kidney or liver conditions should consult a healthcare professional before consuming noni juice, due to its potassium content, as should people on anticoagulant or immunosuppressant treatment. This food supplement is not a substitute for a varied, balanced diet. Do not exceed the recommended daily dose. Keep out of reach of children.

Why choose an organic noni juice?

Organic certification guarantees the absence of pesticides, herbicides and synthetic chemical fertilisers — particularly important for a product consumed neat and on an empty stomach, when the body is more receptive to everything in the juice.

How can I make noni juice easier to drink?

Mix it with grape, pineapple or apple juice, or dilute in warm water with a touch of honey. Starting with a small amount and increasing gradually also helps build tolerance.

How long does a 500 ml bottle last?

At the recommended 30 ml a day, roughly two to three weeks — plan for several bottles if you want a full 1–3 month course.

Herba Barona is an independent specialist supplement shop in the heart of Paris — established in 2006. What you order is genuinely on our shelves: we ship from our own stock, with no dropshipping and no long waits.

Visit us at 10 rue Théophile Roussel, Paris 12 — or use Click & Collect and pick up your order in-store. We also deliver across France and Europe. Friendly, expert advice in English from our team.

Where is the shop?

Herba Barona is at 10 rue Théophile Roussel, 75012 Paris — a two-minute walk from Ledru-Rollin (line 8), close to Bastille. Open Tuesday to Saturday, 9:30 am–6:30 pm.

Can I order online or collect in store?

Yes. We ship across France and Europe under the same conditions as our French store, or choose Click & Collect to pick up your order for free at our Paris shop.