Goji (Lycium barbarum) is a shrub in the nightshade family whose small, oblong red fruits are nicknamed “red diamonds” in Tibet for their exceptional nutritional value. Tibetan-grown berries differ from lowland-grown ones through higher polysaccharide, carotenoid and trace-element content — a direct result of high-altitude cultivation (over 3,000 m), intense sunshine and mineral-rich volcanic soil. The berries are traditionally sun-dried after harvest, a process that preserves most of their nutrients while giving them a soft texture and concentrated flavour.

Tibetan goji berries are remarkably nutrient-dense: distinctive LBP polysaccharides (the subject of extensive research into immune-defence support), carotenoids including zeaxanthin and lutein for eye health, vitamin C, B-group vitamins (B1, B2, B6), beta-carotene (pro-vitamin A), essential minerals (iron, zinc, selenium, calcium, potassium, germanium), and 18 amino acids, including all 8 essential ones the body cannot make on its own.

Tibetan berries, harvested at altitude under natural conditions, differ from berries from intensive lowland cultivation (mainly the Ningxia region of China). Tibetan berries are typically smaller, darker in colour and more concentrated in flavour — a reflection of their higher nutrient content. High-altitude growing conditions (intense sunshine, wide temperature swings, mineral soil) drive the plant to produce more secondary metabolites (polysaccharides, carotenoids, flavonoids) as a stress response. The 500 g format is an excellent way to discover these exceptional berries or for regular use over 2–3 weeks.

Recommended dose: 20–30 g a day, about a small handful — eaten dried as a snack, added to muesli or breakfast cereal, mixed into yoghurt, blended into a smoothie or salad, or rehydrated for a few minutes in warm water, tea or fruit juice. Also works well in cooking, sweet (cakes, cookies, compotes) or savoury (tagines, rice dishes, soups), or steeped as a lightly sweet, colourful infusion. Store in a cool, dry place in an airtight container, away from light and moisture; well sealed, they keep for several months without significant quality loss.

People on anticoagulant treatment should consult a healthcare professional before regular consumption, as goji can interact with certain anticoagulant medicines. People allergic to nightshades (tomatoes, peppers, aubergines) should exercise caution. Do not exceed 30 g per day. Pregnant women should consult their doctor or midwife before regular consumption, as certain compounds in the berry could stimulate the uterus.

How long does a 500 g bag last?

At 20–30 g a day, a 500 g bag lasts between 17 and 25 days. For regular use, we also stock a 1 kg format.

Are goji berries suitable for children?

Yes, from age 3, with a reduced amount (5–10 g a day) — a healthy, nutrient-rich snack. Ask your paediatrician if unsure.

Can goji berries be eaten during pregnancy?

Pregnant women should consult their doctor or midwife before regularly eating goji berries, as certain compounds could stimulate the uterus. Without medical advice, it is best to avoid regular consumption during pregnancy.

Herba Barona is an independent specialist supplement shop in the heart of Paris — established in 2006. What you order is genuinely on our shelves: we ship from our own stock, with no dropshipping and no long waits.

Visit us at 10 rue Théophile Roussel, Paris 12 — or use Click & Collect and pick up your order in-store. We also deliver across France and Europe. Friendly, expert advice in English from our team.

Where is the shop?

Herba Barona is at 10 rue Théophile Roussel, 75012 Paris — a two-minute walk from Ledru-Rollin (line 8), close to Bastille. Open Tuesday to Saturday, 9:30 am–6:30 pm.

Can I order online or collect in store?

Yes. We ship across France and Europe under the same conditions as our French store, or choose Click & Collect to pick up your order for free at our Paris shop.