Closed · opens tomorrow at 9:30 am In stock at our Paris shop come in — it's yours, no booking needed Click & Collect in 2 hours Delivery from 3,90  FR|EN
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Order online and pick up in store within 2 hours during our opening hours (Tuesday to Saturday, 9:30 am–6:30 pm).

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Our shop is connected to our till: the figure shown on each product is the quantity actually on our shelves, updated continuously. What you see in stock, you can come and collect: it's yours, no reservation needed.

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Alexandre Felici, fondateur d'Herba Barona
Alexandre Felici
Founder of Herba Barona, since 2006

Alexandre personally selects every product in the shop, one by one — favouring the purity of the formulas and brands you won't find anywhere else.

Passionate about nutritional therapy and the ketogenic (Keto) diet, he takes the time to guide you towards what truly suits you, in store or by email.

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Opening hours

Open 9:30 am to 6:30 pm, Tuesday to Saturday. Closed on Sunday and Monday.

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Delivery — France

  • Mondial Relay : 3,90  up to 500 g
    Delivery time: 3 to 5 working days
  • Colissimo pickup point : 4,90 Free from 75 
    + over 500 g, even when delivery is free
    Delivery time: 24 h in Paris · 48 h across France
  • Colissimo to your door : 7,90 Free from 95 
    + over 500 g, even when delivery is free
    Delivery time: 24 h in Paris · 48 h across France

When does your parcel leave?
Tuesday to Friday, before 15h30 : the same day
Friday after 15h30, Saturday or Sunday : Monday morning
Monday : Tuesday

All rates and delivery times → Terms & conditions of sale
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Exceptional closure

Our shop is closed on this public holiday.

We reopen the next working day at 9:30 am.

You can order online at any time: your purchases will be waiting for you when we reopen, and delivery resumes from the next working day.

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Magnesium Acetyl-Taurate ATA Mg – Dynveo – 60 Capsules

21,50  incl. VAT

ATA Mg® magnesium (acetyl-taurate), 48 mg of elemental magnesium per dose. A patented formula for energy, nervous balance and cognitive performance.

2 in stock

SKU: 3760331482469 Categories: , Tag:

Buy Magnesium ATA Mg: a patented form designed to reach the brain

Magnesium Acetyl-Taurate (ATA Mg®) by Dynveo is a patented magnesium form bound to acetylated taurine, designed to cross the blood-brain barrier. Available at our Paris shop, with Click & Collect and delivery across France and Europe.

▶ Magnésium Acétyl Taurinate ATA Mg expliqué en vidéo

A magnesium designed to reach the brain

Magnesium acetyl-taurate stands apart from other magnesium salts through its increased fat solubility. The acetyl group attached to taurine boosts the molecular complex’s ability to cross lipid cell membranes — notably the blood-brain barrier — opening up possibilities for supporting cognitive function, memory and emotional balance that most standard magnesium forms, confined to the digestive tract and peripheral system, cannot reach.

Compare all the options in our magnesium range in store.

Nervous balance, cognition and reducing tiredness

Magnesium is involved in over 300 enzymatic reactions essential to energy metabolism, protein synthesis and nerve transmission. ATA Mg pairs magnesium with 664mg of acetyltaurine per dose, a compound that reinforces magnesium’s action by supporting ion channel regulation and cell membrane stability. This combination contributes to normal function of the nervous system, to the reduction of tiredness and fatigue, and to maintaining optimal cognitive performance.

See our full Dynveo range in store.

Mechanism and bioavailability

Unlike traditional magnesium forms (oxide, carbonate, citrate), which mainly use the paracellular route of intestinal absorption, ATA Mg uses both paracellular and transcellular pathways, explaining a bioavailability reported as 20-50% higher than standard salts. The fat solubility from the acetyl group lets the complex integrate into cell membranes and cross the blood-brain barrier, an obstacle most conventional magnesium salts cannot pass. Once in brain tissue, magnesium supports NMDA receptor regulation, synaptic plasticity and neuronal protection.

The same active is also available as a powder: Magnesium Bisglycinate Powder 250g by Dynveo.

How ATA Mg compares to other magnesium forms

Bisglycinate is known for digestive tolerance and muscle relaxation, L-threonate (Magtein) is also designed to reach the brain, citrate offers good bioavailability at low cost, while oxide and carbonate, the cheapest forms, have poor bioavailability and a frequent laxative effect. ATA Mg stands out as the form best pairing magnesium with a neuroactive compound — acetylated taurine, itself a conditionally essential amino acid involved in calcium channel regulation, GABA support and cellular protection — explaining the reported benefits for mental clarity, emotional balance and stress management.

For relaxation synergy: GABA 750mg by Now Foods.

How to use & who it’s for

Take 2 capsules per day with a meal and a large glass of water, providing 800mg of magnesium acetyl-taurate (48mg elemental magnesium, 12% NRV, and 664mg acetyltaurine). A 4 to 8 week course is generally recommended to feel the full benefits on fatigue, nervous balance and cognitive function. This form’s excellent tolerance allows extended use without the laxative effect often seen with standard magnesium salts.

Food supplement. Not a substitute for a varied, balanced diet and a healthy lifestyle. Do not exceed the recommended daily dose.

Frequently asked questions

What is the difference between ATA magnesium and magnesium bisglycinate?

Magnesium bisglycinate is bound to two glycine molecules and excels for muscle relaxation and digestive tolerance. ATA magnesium pairs magnesium with acetylated taurine, giving it the fat solubility to cross the blood-brain barrier — better suited to cognitive and emotional support, while bisglycinate suits muscle relaxation.

Is Dynveo ATA Mg suitable for vegans?

Yes, fully vegan-friendly. The capsule is made from pullulan, a plant-derived polymer, and the formula contains no animal-derived ingredients; the product is not tested on animals.

How long before I feel the effects of ATA Mg?

Early effects on fatigue and nervous tension can appear within the first weeks of supplementation. For optimal, lasting benefits on cognitive function and emotional balance, a 4 to 8 week course is recommended.

Why buy from Herba Barona?

Herba Barona is an independent specialist supplement shop in the heart of Paris — established in 2006. What you order is genuinely on our shelves: we ship from our own stock, with no dropshipping and no long waits.

Visit us at 10 rue Théophile Roussel, Paris 12 — or use Click & Collect and pick up your order in-store. We also deliver across France and Europe. Friendly, expert advice in English from our team.

Delivery & collection

Where is the shop?

Herba Barona is at 10 rue Théophile Roussel, 75012 Paris — a two-minute walk from Ledru-Rollin (line 8), close to Bastille. Open Tuesday to Saturday, 9:30 am–6:30 pm.

Can I order online or collect in store?

Yes. We ship across France and Europe under the same conditions as our French store, or choose Click & Collect to pick up your order for free at our Paris shop.

Guide: Which Magnesium to Choose in Paris: Complete 2026 Guide

Food supplement. Does not replace a varied, balanced diet or a healthy lifestyle. Do not exceed the recommended daily dose. Keep out of reach of children.

Per 2 vegetable capsules (recommended daily amount):

  • Elemental magnesium: 48 mg (12% NRV)
  • Acetyltaurine: 664 mg
  • From magnesium acetyl-taurate (ATA Mg®): 800 mg

Ingredients: Magnesium acetyl-taurate, vegetable capsule (pullulan). ATA Mg® is a registered trademark of Synapharm SA. NRV: Nutrient Reference Values.