Most whey on the market is cheese whey, a liquid by-product of cheese-making that undergoes heat treatment (milk pasteurisation, curd heating) and pH changes (rennet or acid addition) before being turned into protein powder — processes that can denature some sensitive protein fractions.

Native whey, by contrast, is extracted directly from fresh skimmed milk by microfiltration: the milk is never turned into cheese, never acid-treated, and processing temperatures stay low throughout, better preserving the protein’s three-dimensional structure for a potentially more intact amino acid profile and better digestibility. In practice, native whey is also more soluble and has a more neutral taste than cheese whey, which can carry a slight residual bitterness.

Whey concentrate (WPC) typically contains 70-80% protein, with residual lactose, fat and minerals — the most common, most affordable form. Whey isolate (WPI) goes through an extra filtration step for a purer result, typically 85-95% protein with very low lactose and fat. Novoma’s native whey isolate combines both advantages: the purity of an isolate and the quality of native raw milk, for a protein that is both very high in pure protein and very low in lactose and fat, with optimally preserved protein fractions.

Mix 25-30 g (about one scoop) into 200-250 ml of water, milk or a plant-based drink and shake for 10-15 seconds; thanks to cold microfiltration, the powder dissolves quickly with no clumping. Its neutral taste also makes it ideal for protein cooking — pancakes, smoothie bowls, soups, mash or omelettes — added at the end of cooking to avoid altering the flavour. Best taken at breakfast, as an afternoon snack, or within 30 minutes after training to support muscle recovery.

The milk used comes from French farms committed to animal welfare, with seasonal pasture access; Novoma, a French brand based in Paris, commits to full traceability of its raw materials, with batch-by-batch quality control of the milk used. Cold microfiltration takes place in certified facilities following good manufacturing practice, and final packaging is done in France.

Food supplement. Not a substitute for a varied, balanced diet and a healthy lifestyle. Contains milk. Keep out of reach of children.

Why choose a native whey isolate over a concentrate?

The choice depends mainly on your goals and digestive sensitivity — isolate offers a higher protein concentration, near-zero lactose and often better digestibility, making it the more relevant choice for people sensitive to lactose or seeking maximum protein with minimal calories; Novoma’s native version also guarantees the protein hasn’t been altered by cheese-making processes, an added quality benefit.

Is native whey isolate suitable for people with lactose intolerance?

Whey isolate contains a much-reduced amount of lactose compared with concentrate, thanks to the extra purification step, and many people with lactose sensitivity tolerate it well; however, in cases of severe intolerance, we recommend consulting a healthcare professional before consuming this product, which contains milk protein.

How many servings does the 900g pack contain?

At 25-30 g per serving, the 900 g pack provides around 30-36 servings, roughly a month’s supply at one serving a day — ideal for trying the product or for regular use without excess bulk.

Herba Barona is an independent specialist supplement shop in the heart of Paris — established in 2006. What you order is genuinely on our shelves: we ship from our own stock, with no dropshipping and no long waits.

Visit us at 10 rue Théophile Roussel, Paris 12 — or use Click & Collect and pick up your order in-store. We also deliver across France and Europe. Friendly, expert advice in English from our team.

Where is the shop?

Herba Barona is at 10 rue Théophile Roussel, 75012 Paris — a two-minute walk from Ledru-Rollin (line 8), close to Bastille. Open Tuesday to Saturday, 9:30 am–6:30 pm.

Can I order online or collect in store?

Yes. We ship across France and Europe under the same conditions as our French store, or choose Click & Collect to pick up your order for free at our Paris shop.